How can we better use video in story-telling?
What length video works for orgs?
Defining what you want the video to achieve
How do you promote your video?
Best practices using comedy
People include themselves into a video and pay to show up in the TV ad
in-house video teams or making a video cheaply
subtitling
video-hosting service
seeding videos in blogs or into websites
interactive videos - personalised
Storytelling - how do we actually tell the story using video
everygadget.com - showing people new inventions and showing people how to use it.
videoviolunteers.org - People reporting human rights abues
youtube video volunteers - people make videos on a topic when you ask them cos they are keen
episodes - done on Twitter with photos by Save the Children
charitywater.org
Guides for volunteers telling stories - raisingvoices
Hardest bit of the video is editing bit
Advice to people was to stop video after 1 min because people won;t watch more.
Amnesty's Invisibles - 4 x 10 min films - 500k views
Need to think why you are making a video - who is the audience?
Audio slideshows - can be more engaging than a video.
vimeo pro channel - you can see where people drop off - as well on youtube
Example of Comic relief slums package as an innovative, different way of telling a story that people can identify with.
rather than telling the story in the usual way charities do them.
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