Tuesday 31 March 2009

eCampaigning forum - break-out sessions

THANKING SUPPORTERS WELL

- Beneficiary thanking for a donation rather than an organisation
- Liberville - Save the children - people can email beneficiaries andf they respond
- publicly acknowledge people's support - example of WDM printing names of people who donated for publishing a report on the back of the document
- establishing 1-2-1 relationship between donor and beneficiary like on http://www.kiva.org
- using SMS to thank people - combine thank you with a new ask
- showing people the impact of their action immediately - video after an action, animation showing something happens after they did something
- video of a beneficiary thanking
- a campaign where people collect points http://www.treeagochi.com

- if you bought an Oxfam unwrapped present - at Valentines day you get an email - You have a secret admirer email.

STORYTELLING
Bright Kite - used in Kenya for pulling all the stories together from different sources

- tor network - for hiding your ISP in a conflict situation where freedom of speech is endangered

HOW DO WE MOBILIZE CITIZENS IN AFRICA?
WHAT LOCAL EXISTING NETWORKS CAN WE LINK UP WITH?

- Influencing African politicians makes real difference in campaigning about conflict.
- Climate hearings - people's testimonies - traditional dance on youtube, messages from local families
- twitter map of superball - similar thing from Africa on climate change - Twitter, funded by a mobile services provider
- direct donations from the UK to persons mobile phones

- need for advocacy tools to be translated into mobile format in developing countries
- finding the way of making new media tools affordable to people: build your site as a sub-domain site of the mobile phone provider
- Greepeace Argentina - pay cost of broadcast SMS by fundraising from the list that you are SMSing
- picking your tactics for different countries to achieve change
- African leaders care about what people say - so we should influence people to influence their government. Other opinion is that leaders do not care. If you show leaders how they will lose money (if you win the elite on your side you are more likely to make a difference).
- But we are talking about different audiences for different countries so mobilizing them will be very different from country to country

- the assumption is that if you tell a compelling story people will react
- there are some civil society organisations and individuals who are already doing mobilization who whould be involved/asked to work with

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